![]() ![]() ![]() Not everyone is starting on equal ground when it comes to money. But these are people who already know you, and at least care a little about you, and they’re probably willing to help you out. It doesn’t have to be huge, it doesn’t have to be famous, it doesn’t have to be this awkward one-sided sales-pitchy relationship. Maybe they can introduce you to someone who could use your help, or to someone who could help you. You’re not likely to sell to them directly, but by sharing your work, you put yourself in a position to earn referrals. How this might work is simply telling your connections what you’re up to. It’s also something that’s entirely unique to you. “It’s not what you know, it’s who you know,” right? Your existing network, however small, can be a incredibly valuable resource to lean on when starting your business. What experience do you bring to the table? What problems or challenges have you overcome in your own life? Could you help others do the same? Network He could teach it because he’d done it himself. On the other hand, if you look at Nikko Mendoza’s 3D printing business, where he’s making digital files for costume armor, it took a certain level of expertise to do that. There are tons of examples of this in the archives, including Chris Schwab’s cleaning business, John Wilker’s pallet-flipping business, and Jessica Larrew’s Amazon reselling business. That gave me a familiarity with WordPress, which has come in handy, and tons of practice writing online–even though no one ever read it.ĭeep subject matter expertise can be helpful in starting a side hustle, but certainly isn’t required. Blogging – I always enjoyed writing and started a personal blog in 2009, years before I ever thought of Side Hustle Nation.AdWords – I didn’t have to wait for or rely on organic traffic I could profitably buy it from day 1.Sales – I sold paint jobs door-to-door.I was blessed to get experience in several helpful areas early on, including: Your existing experience and knowledge are unique to you, and probably an unfair advantage you can use in building your business. ![]() Here are some common advantages you might have lurking in your back pocket! Experience No one else shares your exact experience and outlook. How do you find your unfair advantage? You might not have an immediate answer to that, but one advantage you have is you’re the only “you” out there. A Worst Case Scenario That Wasn’t That Bad ![]()
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